Air & Health

Our bottled air products are not meant for the treatment of any medical condition. They are meant as an energizer, an experience of clean and fresh air, and a new way of thinking about breathing itself - about how essential clean air is.

Our aim is to raise awareness of the health issues caused by air pollution and other closely related environmental issues. By addressing the air pollution problem, we also create a space to address some problems with our climate. Much of climate change is caused by the same processes as air pollution. Climate change needs our immediate attention and action, especially those of companies.

We, at Lively Air, are committed to protecting the environment. We donate at least 20 cents (US $) for every bottle sold to organizations protecting the environment and fighting pollution problems and climate change.

The following content may be disturbing to some readers. Reader discretion is advised.


CO2 levels indoors are often 2 to 4 times higher than outdoors, making you tired and reducing your efficiceny.


Indoor air quality

Lower cognitive functioning

According to a Harvard study, published in June 2016, people working in well-ventilated offices with lower indoor air pollution and CO2 levels than average showed better cognitive functioning than workers in offices with typical pollution and CO2 levels. Participants’ cognitive scores were an average 61% percent higher on the days when they were working in an office with low pollution levels compared to the days when they were working in polluted offices. Cognitive abilities that were tested were basic activity, applied activity, focused activity, task orientation, crisis response, information seeking, information usage, breadth of approach and strategy. The results were better in all of the cognitive abilities tested when working in a clean office.

- Poor household air has been connected to 3,8 million premature deaths annually caused by noncommunicable diseases. These diseases include stroke, ischemic heart disease, chronic obstructive pulmonary disease and lung cancer.

​- Particulate matter is the reason to over 50% of premature deaths due to pneumonia among children under 5.


Annual deaths caused by air pollution:

China 1 600 000
India 1 100 000
European Union 450 000
United States 300 000


Health issues caused by air pollution

Respiratory issues

Probably the most recognized symptoms of air pollution are respiratory issues. We all have worn respiratory masks ourselves or have seen other people wear them in heavily polluted cities so the respiratory issues related to heavy air pollution have become very evident to us. However, it is important to remember that even small amounts of pollution can affect children’s lung function.

study published in 2015 concluded that estimates of long-term exposure to outdoor pollution had causality with lower lung function in a group of children living in an area where they were exposed to relatively little pollution. Proximity to a major roadway was used to compare lung function. Children living within 100 meters from a major roadway had 6% lower lung function than those living 400 meters or more from a major roadway.

Brain damage

According to a recent study, high levels of PM2.5 was associated with smaller total cerebral brain volume. Elevated levels of PM2.5 were also associated with higher odds of covert brain infarcts and a marker of age-associated brain atrophy. The findings of the study suggest that insidious effects on structural brain aging are associated with air pollution levels. Structural brain aging was witnessed even in dementia- and stroke-free persons.

Heart disease

Air pollution increases risk of cardiovascular disease. Small particles have been identified to increase the risk but a study published in 2015 suggests that larger pollutants are to blame also. Statistically significant evidence was found that daily variation in PM10-PM2.5 is associated with emergency hospitalizations caused by cardiovascular diseases among people aged 65 years and older.

More mortality

A 2015 study found out that short-term exposure to PM2.5 was associated with a 2,14% increase in mortality per 10 μg/m3 increase in PM2.5 concentration. In case a person is exposed to the same increase in PM2.5 concentration for a whole year, mortality goes up by 7,52%. Even in rural areas where annual exposures were below U.S. EPA standards, mortality increased. According to a senior author, particulate air pollution is like lead pollution and that there is no proof of a safe threshold. We need strategies that lower exposure everywhere and all the time.


We provided you now with a scrape of the surface. We encourage you to keep on learning and researching more about the health effects of air pollution.

We recommend you to continue reading with for example the following websites:

Lively Air Blog
WHO - Ambient (outdoor) air quality and health
WHO - Household air pollution and health
WHO - Children's environmental health


Sources: 
Lifetime Exposure to Ambient Pollution and Lung Function in Children
Mary B. Rice, Sheryl L. Rifas-Shiman, Augusto A. Litonjua, Emily Oken, Matthew W. Gillman, Itai Kloog, Heike Luttmann-Gibson, Antonella Zanobetti, Brent A. Coull, Joel Schwartz, Petros Koutrakis, Murray A. Mittleman, and Diane R. Gold.
Long-Term Exposure to Fine Particulate Matter, Residential Proximity to Major Roads and Measures of Brain Structure.
Elissa H. Wilker, Sarah R. Preis, Alexa S. Beiser, Philip A. Wolf, Rhoda Au, Itai Kloog, Wenyuan Li, Joel Schwartz, Petros Koutrakis, Charles DeCarli, Sudha Seshadri and Murray A. Mittleman.
Ambient Coarse Particulate Matter and Hospital Admissions in the Medicare Cohort Air Pollution Study, 1999-2010
Helen Powell, Jenna R. Krall, Yun Wang, Michelle L. Bell, and Roger D. Peng.
Low-Concentration PM2.5 and Mortality: Estimating Acute and Chronic Effects in a Population-Based Study.

Liuhua Shi, Antonella Zanobetti, Itai Kloog, Brent A. Coull, Petros Koutrakis, Steven J. Melly, and Joel D. Schwartz.
Associations of Cognitive Function Scores with Carbon Dioxide, Ventilation, and Volatile Organic Compound Exposures in Office Workers: A Controlled Exposure Study of Green and Conventional Office Environments
Joseph G. Allen, Piers MacNaughton, Usha Satish, Suresh Santanam, Jose Vallarino, and John D. Spengler.
WHO - Ambient (outdoor) air quality and health [cited 17.7.2016]
WHO - Household (Indoor) Air Pollution [cited 17.7.2016]